I am at the end of my journey with my service-learning course. This semester was filled with new opportunities, many assignments and countless group meetings. As this semester comes to a close, I am beginning to realize how much I have grown as a student and as a professional. Read this article to define what a public relations professional can do for your company.
My understanding of a pubic relations writing course was strictly practicing AP Style over and over again until the rules were embedded in my mind. However, after completion of this course, I realized I was wrong. Although AP Style is the Manship School of Mass Communication’s Bible, this particular public relations class relied heavily on creative skills as well as writing skills. I set particular goals for myself at the beginning of this semester, including to improve my writing skills. I wanted to become proficient in public relations writing, because it is a skill set I have previously lacked. Writing does not come naturally for me, but through this blog I have realized just how prominent writing is in public relations. This article demonstrates exactly how important writing is in public relations.
One course learning outcome I have seen develop throughout this semester is, “demonstrating skills in writing copy on long and short deadlines and within space, time and platform requirements,” outlined in our course syllabus. The multiple assignments and real-world situations has improved my time-management skills, and enabled me to be a more efficient worker. I am so grateful for the practice this course has provided this semester.
From BP Global to Pure Flix Entertainment to TXTL8R, I have learned to execute various assignments for a wide range of companies. Without this writing course, I would not be the creative, organized student I am today.
This class threw me for a surprise when I met our client for the mini-campaign. Working for another company was new for me. I wanted to provide my best work for the client and show the value of their organization through my work. Read my last blog post on ethical practices in public relations for other organizations.
This is my first service-learning course at Louisiana State University. I was confused at first what this particular title meant, because service-learning was a foreign subject to me. It is not just being exposed to the real-world. Serive-learning is being able to participate in an organized service activity that meets community needs. After reviewing various definitions of service-learning I have developed an appreciation for taking this course. It is a special opportunity to work with a real client to develop understanding of civic responsibility and social issues through strategic materials. I have gained real-life experiences due to this service-learning class. I am dedicated to providing professional materials for our client Baton Rouge Area Chamber.
Our task is to promote the Baton Rouge area as the Creative Capital of the South. As students, we are developing skills and techniques in order to promote Baton Rouge and develop material for BRAC that will enhance the view of our capitol city. This task has definitely outlined the principles of professional proficiencies. Practicing professional skills and tactics is crucial as we develop material for BRAC.
My group’s public relations company, Reveal Public Relations, has worked tirelessly to cultivate a strong understanding of working with a nonprofit client. We have practiced ethical principles throughout our work with BRAC, because this is the most important aspect we can contribute to our mini-campaign. Working ethically and professionally with BRAC is vital in the success of our mission to promote Baton Rouge. Read how ethics has developed in public relations here.
Overall, this semester has allowed me develop a stronger understanding of the public relations professional field. The course learning outcomes provided from this course have definitely exceeded my expectations. The most improved outcome I have developed this semester is, “demonstrate skills in locating, evaluating and synthesizing research materials,” as outlined in our course syllabus. Reveal PR has developed writing material for BRAC, which required hours of research and evaluation. We proved to expand our skills, and created material that represents our client and ourselves.
Our final project this semester is to develop and refine a professional digital portfolio. I am extremely new to the concept of a digital portfolio, so this will be a challenge for me. I have developed my portfolio using Weebly, and I hope to demonstrate my creative and professional skills on this site. This will be extremely proficient in the long run as I journey down the path to professionalism.
Feel free to follow me on Twitter @ReganSobiesk. I will be tweeting updates as we continue our project with BRAC and SCVNGR. Also, find me on LinkedIn. Make sure to keep up with my blog as we Uncover BR.